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October 4, 2008
While almost everyone likes the cognitive benefits of a bit of caffeine-mood
enhancement, improved concentration and memory function, in addition
to increased physical stamina – not everyone likes the taste of coffee,
its most common delivery vehicle.
For those looking for an alternative,
Maxx Performance has another option: microencapsulated caffeine that can
be added to food and beverage products without altering either their taste
or texture. Using the Maxx Performance Microencapsulation platform, small
particles of caffeine are coated with a thin, tasteless, edible film. The
microencapsulation process masks the bitter taste of caffeine and also
provides a precise delivery mechanism for it. Caffeine can be combined
with multiple ingredients in a pre-blend then microencapsulated to deliver
specific functionalities. Applications include:
- Breakfast cereal
- Frosting/Glazes
- Energy Beverages
- Protein bars
- Brownies
- Cookies
- Confections
- Drink mixes
- Bulk Bakery Mixes
- Bakery Filings
- Chewing gum
- Muffins
- Sauce bases
Applications found on the Maxx Performance website include, but are not
limited to, supplements, baked goods, capsules, dry mixes, protein and
nutrition bars, confections and energy drinks.
A recent Nutraceuticals
World article by Joanna Cosgrove looks at the
formulating challenges of energy supplements and navigating the inherent
complexities of formulating with caffeine. In the article, Maxx Performance
provides details on how microencapsulating Caffeine can be used to overcome
the complexities of formulating with caffeine.
About Maxx Performance
Maxx Performance is the leading provider of microencapsulation technologies that
help manufacturers overcome application and processing challenges, optimize product
delivery and improve time-to-market. The company's solutions help manufacturers
mask taste and off odors, extend shelf life and product preservation, prevent
premature reactions and interactions, enhance flavor, texture and quality and
control the release of ingredients both in humans and in animals. Maxx Performance
technologies are primarily used in the manufacture of supplements, baked goods,
confectionary goods and meat products, as well as feed applications for the
delivery of nutrients in animal health and nutrition including dairy, companion
animals and aquaculture.
For more information, contact:
Courtney Samuels
Maxx Performance Inc.
P.O. Box 711
Chester, NY 10918
845.544.2345
courtney.samuels@maxxperform.com
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