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July 14, 2008
CHESTER, N.Y. Maxx Performance, the leading provider of microencapsulation technologies,
recently announced the launch of a specialized
Web site for food, beverage and dietary supplement manufacturers looking to optimize product applications.
Located at http://applications.maxxperform.com,
the new site offers the trends information and technical resources manufacturers need to overcome
processing challenges and enhance product delivery.
“Microencapsulation is a powerful technology for protecting the integrity of food
ingredients such as flavors, vitamins, minerals, proteins, amino acids and pharmaceutical
preparations. It can also aid the incorporation of ingredients that are not in a desirable
form in the original state by modifying the nature of the substance,” said Winston
Samuels, president and CEO of Maxx Performance.
“The focus of the Web site is collaboration,” added Samuels. “We want to
help food, beverage and dietary supplement manufacturers understand the advantages of
microencapsulated technologies for innovating and reinvigorating products, getting them
to market fast, and improving the bottom line.”
“Manufacturers of animal health and nutritional products can also use our delivery
system to enhance bioavailability of reactive and unstable bioactive compounds,”
said Samuels.
To that end, the new site
offers free technical information and resources specific
to a variety of manufacturing processing challenges, including:
- Masking taste and off odors
- Extending shelf life and preservation
- Preventing premature reactions and interactions
- Enhancing flavor, texture and quality
- Controlling the release of ingredients in humans and animals
- Enhancing bioavailability
- Improving time-to-market
Applications found on the Maxx Performance website include, but are not
limited to, supplements, baked goods, capsules, dry mixes, protein and
nutrition bars, confections and energy drinks.
About Maxx Performance
Maxx Performance is the leading provider of microencapsulation technologies that
help manufacturers overcome application and processing challenges, optimize product
delivery and improve time-to-market. The company's solutions help manufacturers
mask taste and off odors, extend shelf life and product preservation, prevent
premature reactions and interactions, enhance flavor, texture and quality and
control the release of ingredients both in humans and in animals. Maxx Performance
technologies are primarily used in the manufacture of supplements, baked goods,
confectionary goods and meat products, as well as feed applications for the
delivery of nutrients in animal health and nutrition including dairy, companion
animals and aquaculture.
For more information, contact:
Courtney Samuels
Maxx Performance Inc.
P.O. Box 711
Chester, NY 10918
845.544.2345
courtney.samuels@maxxperform.com
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