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Microencapsulation Offers Cost-Effective Alternative Solutions
May 22, 2009
CHESTER, N.Y. Maxx Performance, the leading provider of microencapsulation
solution technologies, recently introduced a solution that allows manufacturers
to add green tea extract to baked goods and other formulations without
compromising flavor. This innovative application of microencapsulates comes
in response to the growing demand by consumers for healthful, antioxidant-rich,
yet indulgent, products.
According to the upstate New York-based company, the health benefits of green tea
extract are well documented. As the least processed antioxidant, it provides
the most polyphenols – most notably, a catechin called epigallocatechin-3-gallate
(EGCG), which is believed to be responsible for most of the healthful properties
associated with this botanical. However, the inclusion of these polyphenols often
results in a negative effect on product flavor.
“Polyphenols are usually known for their bitter aftertaste,” said
Winston Samuels, CEO of Maxx Performance. “As a result, most manufacturers
have had to resort to expensive dairy products and other sweeteners to mask
the bitter taste of the polyphenols in their breads, scones and cakes, for
example. The challenge for us became clear.”
Responding to the need for a better way to incorporate green tea extract
into baked goods, Maxx Performance turned to micro-encapsulation. By
coating the green tea extract (46% EGCG, 98% total polyphenols, 82%
catechins) with a thin, tasteless film of vegetable food-grade material,
the company delivers a tasteless, free-flowing powder that can be used
successfully in bakery products, nutrient bars, soft chews, powdered
mixes and many other applications.
“Thanks to microencapsulation, bitter taste no longer poses a problem,”
added Samuels. “Now Maxx Performance offers the means to deliver
antioxidant blends containing polyphenols that offer great taste
in the final bakery product.”
Maxx Performance will be on hand at this year's IFT to demonstrate
the ability of microencapsulation to mask the bitter taste of green
tea extract and caffeine – and deliver their benefits in finished goods
applications. To reserve a meeting, and get samples of caffeine- and
green tea extract-fortified baked goods, sign up here.
About Maxx Performance
Maxx Performance is the leading provider of microencapsulation technologies that
help manufacturers overcome application and processing challenges, optimize product
delivery and improve time-to-market. The company's solutions help manufacturers
mask taste and off odors, extend shelf life and product preservation, prevent
premature reactions and interactions, enhance flavor, texture and quality and
control the release of ingredients both in humans and in animals. Maxx Performance
technologies are primarily used in the manufacture of supplements, baked goods,
confectionary goods and meat products, as well as feed applications for the
delivery of nutrients in animal health and nutrition including dairy, companion
animals and aquaculture.
For more information, contact:
Courtney Samuels
Maxx Performance Inc.
P.O. Box 711
Chester, NY 10918
845.544.2345
courtney.samuels@maxxperform.com
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