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Maxx Performance Shows Bitter Free Green Tea Extract Beneficial for Baking Industry
Technology company continues to show that delivery system can be used to mask bitter taste inexpensively and deliver a healthy ingredient with remarkable benefits.
Roanoke, VA December 3, 2012: In 2009, Maxx Performance introduced a breakthrough way for bitter free green tea
extract to be added to bakery and other dried goods, without compromising flavor.
Currently, the company continues to provide scientists, formulators, and companies
globally with this breakthrough and has seen a remarkable rise in its inclusion
in several finished goods.
Through microencapsulation, the bitter taste of green tea is eliminated naturally.
The company coats green tea extract with a tasteless, thin film of vegetable food
grade material. “Science allows this along with our proprietary technology at our
state of the art facility in Roanoke, Virginia,” says Winston Samuels, CEO of Maxx
Performance. “For industrial and artisan bakers, green tea can be used with ease
with no formulation changes. It comes as a free flowing, dust free powder which
we are proud to have accomplished and the particle size is so small that there
is no grittiness, so texture will not be affected whatsoever.”
The company’s ingredient is comprised of 46 percent Epigallocatechin gallate (EGCG),
the most abundant catechin in tea, 82 percent catechins, and 98 percent total
polyphenols. It also contains between 2 and 3 percent caffeine. The bitter
free ingredient will enable bakers to produce their products with added health
benefits that they may not be aware of. Samuels added, “bitter free green
tea extract provides a delivery for bakers to now add an age old ingredient
with known health benefits to fortify their products. End products such
as whole-wheat fiber breads, multi-grain, diet products, and gluten free
bread products would be ideal breads to deliver green tea extract since
they are more geared towards health conscious consumers.”
By using baked goods as the delivery system for green tea extract, weight
management type consumers who are currently taking green tea extract,
in mix-ins, drinks, on their cereals, etc. may opt to start consuming it
in breads. Bread as a vehicle for green tea has the potential to open up
a new distribution channel, along with brownies, cupcakes, scones, and
muffins. Cookies fortified with bitter free green tea extract may also
be ideal for kids.
The company believes that the baking industry in Europe particularly
France, the United Kingdom, Germany, and the Scandinavian countries
might have the most potential for green tea because consumers in these
countries are more health conscious than others. Formulators in the
United States may want to offer tasteless green tea extract in bakery
items, which consumers can use as part of their weight management regimen.
About Maxx Performance
Maxx Performance is the leading provider of microencapsulation/encapsulation
technologies that help manufacturers overcome application and processing challenges,
optimize product delivery and improve time to market. The company’s solutions
help manufacturers mask taste
and off odors, extend
shelf life and product preservation, prevent
premature reactions and interactions, enhance flavor,
texture and quality and control the release of ingredients both in humans
and in animals. Maxx Performance technologies are primarily used in the
manufacture of supplements, baked goods, confectionary goods and meat products,
as well as feed applications for the delivery of nutrients in animal health
and nutrition including dairy, poultry, companion animals and aquaculture.
Companies can request samples online or by calling 540-904-6657.
For more information, contact:
Courtney Samuels
Maxx Performance Inc.
3621 Aerial Way Drive
Roanoke VA 24018
540.239.4684
courtney.samuels@maxxperform.com
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