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Roanoke, VA January 24, 2014: December 2013 marked the 10-year
anniversary in which Maxx Performance has been providing innovative solutions to companies in
the industries it serves. Over the 10 year period, the company has used its expansive
microencapsulated delivery system to help manufacturers in the food, dietary supplements,
animal health and nutrition, companion animals and pharmaceutical industries overcome their
most difficult application processing challenges. Whether it be extending the shelf life of
bakery products for as long as 30 days or delivering sustained released ingredients or
developing rumen stable ingredients to increase the efficiency of animal production the
company continues to work collaboratively with its partners to drive innovation.Commenting on
the 10 year anniversary Winston Samuels, Ph.D., Founder, President and CEO said that “Our
ongoing partnership with formulators across human and animal platforms is what fuels our
thinking and helps us transform issues into advancements. So as we celebrate this major
milestone, Maxx would like to offer our sincerest thanks to customers whose close
collaboration has served as a catalyst for countless new and useful technologies.
Together, we look forward to making the next 10 years equally as productive!”
Major accomplishments over 10 year period
- Company incorporated in 2004 as a Delaware Corporation and www.maxxperform.com established
- September 2010, Maxx relocates manufacturing and R&D to Roanoke, VA
- Company announces breakthrough and launches bitter-free green tea extract for use in bakery
- Launched Online resource designed for food, beverage and dietary supplement manufacturers
- Developed bitter-free sustained released Caffeine for use in different formulations
- Developed breakthrough solutions for rumen stable ingredients to release at targeted sites
- Stabilized probiotics and enzymes. Get enzymes to survive steam pelleting
- Provided solutions for extending shelf life across different industries
About Maxx Performance
Maxx Performance is the leading provider of microencapsulation/encapsulation
technologies that help manufacturers overcome application and processing challenges,
optimize product delivery and improve time to market. The company’s solutions
help manufacturers mask taste
and off odors, extend
shelf life and product preservation, prevent
premature reactions and interactions, enhance flavor,
texture and quality and control the release of ingredients both in humans
and in animals. Maxx Performance technologies are primarily used in the
manufacture of supplements, baked goods, confectionary goods and meat products,
as well as feed applications for the delivery of nutrients in animal health
and nutrition including dairy, poultry, companion animals and aquaculture.
Companies can request samples online or by calling 540-904-6657.
For more information, contact:
Courtney Samuels
Maxx Performance Inc.
3621 Aerial Way Drive
Roanoke VA 24018
540.239.4684
courtney.samuels@maxxperform.com
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